As the founder of Ambry Marketing Consulting, my path to launching this venture has been a journey of academic excellence, years of experience in the fintech industry, and a passion for helping startups lay a robust foundation for their marketing endeavors.

Academic Excellence and Industry Immersion

My journey began at Texas State University, where I graduated Magna Cum Laude with a Bachelor of Science in Family and Consumer Science. Armed with a solid educational foundation, and amidst my nearly two-decade-long career in financial technology, I embarked on my journey in the dynamic realm of marketing.

For the past 13 years, I've delved into various facets of marketing within the fintech sector. From direct-to-consumer strategies to partner white-label marketing and brand to event-based marketing, I've worn multiple marketing hats. My experience extends across B2B, B2C, and B2B2C realms, including partner channel marketing and product marketing. This diverse exposure has afforded me a holistic perspective on the intricate interplay of different marketing channels and how they impact each other.

Continuous Learning and Industry Involvement

Recognizing the ever-evolving nature of the fintech industry, I've actively pursued continuous learning. Multiple certifications from the Pragmatic Institute have enriched my expertise in product marketing development. I believe in staying at the forefront of industry best practices to provide cutting-edge solutions to clients.

Moreover, my commitment to promoting diversity and inclusivity in the fintech space is evident through my membership in Paytech Women. Engaging with this community has not only broadened my network but has also deepened my understanding of the unique challenges and opportunities in the industry.

The Spark: Volunteering for a Startup

The spark for Ambry Marketing was ignited during a period of volunteering my marketing services to a startup. As I lent my expertise to help them navigate the complex marketing landscape, I found immense satisfaction in assisting them in creating a solid foundation for their marketing efforts. This experience illuminated the joy I found in helping startups not just survive but thrive through strategic marketing.

Ambry Marketing: Empowering Business Growth

With this passion and wealth of experience, Ambry Marketing was born. Our mission is to empower startups and small businesses, especially in the fintech sector, by providing strategic marketing guidance. We aim to go beyond conventional consulting—offering not just solutions but also a collaborative journey towards sustained growth.

As I reflect on this journey, I am excited about the prospect of Ambry Marketing making a positive impact on businesses, helping them navigate the challenges of the ever-evolving marketing landscape, and setting them on a path to success.

Cheers to the journey ahead!

Amanda Bryant

Founder, Ambry Marketing Consulting, L.L.C.